Why Convert to WebP?
WebP is a modern image format developed by Google. It provides superior lossless and lossy compression for images on the web. Using WebP instead of JPEG or PNG can reduce your file sizes by 25-35% without visible quality loss.
SEO Benefits
Google considers page load speed a ranking factor. Because WebP images are smaller, they load faster, improving your Core Web Vitals scores (specifically LCP). This can lead to better rankings in Google Search.
Browser Support
As of 2025, WebP is supported by all modern browsers including Chrome, Firefox, Edge, and Safari (iOS 14+). It is safe to use as the primary image format for your website.